Thailand Celebrates 25 Years of PATA Headquarters at PTM 2024

Thailand commemorates 25 years of hosting PATA Headquarters in Bangkok with the 2024 PATA Travel Mart (PTM), showcasing sustainable tourism initiatives and winning four prestigious PATA Gold Awards.

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PATA Travel Mart 2024 Overview

Bangkok, Thailand – The Tourism Authority of Thailand (TAT) reaffirmed its support for the Pacific Asia Travel Association (PATA) during the 25th anniversary of PATA Headquarters in Bangkok, hosting the 47th edition of PTM from 27-29 August 2024 at the Queen Sirikit National Convention Center (QSNCC).

PTM is one of Asia Pacific’s longest-standing and most influential travel trade exhibitions, connecting global travel professionals and promoting tourism innovations.


Cultural Welcome Reception

To mark this milestone, TAT arranged a welcome reception on 27 August, offering delegates a vibrant experience inspired by a traditional Thai temple fair.

The reception featured:

  • Cocktail dinner with Thai games and activities

  • Traditional puppet shows and cultural performances

  • Contemporary Thai music and Phi Ta Khon happy ghost dance

Delegates were immersed in Thai culture while networking and celebrating sustainable tourism achievements.


Thailand’s Participation and Sustainable Tourism

TAT led a delegation of 16 exhibitors, including hotels, tour operators, and related businesses. Highlights from the Thailand Stand included:

  • Promotion of Thailand Tourism Awards winners

  • STAR-certified tourism products

  • 20 recommended low-carbon tourism routes

  • Workshops on recycled plastic initiatives

Thailand’s sustainable tourism efforts underscore the country’s commitment to responsible travel practices while showcasing authentic cultural experiences.


Thailand Wins Four PATA Gold Awards

Thailand marked a milestone year by securing four PATA Gold Awards 2024:

  1. Marketing – Travel Photography: TAT’s “Monk on the Raft” photograph

  2. Sustainability & Social Responsibility – Cultural: TAT’s “The Diversity of Southern Border” video documentary, tied with DASTA’s “Revitalizing the Unique Performing Arts and Traditional Local Wisdom of the Trai Trung Community through Cultural Community Tourism” project

  3. Sustainability & Social Responsibility – Heritage: DASTA’s “Building on Ancient Inspiration for Inter-generational Heritage of Sangkhalok Wares”

  4. Sustainability & Social Responsibility – Corporate & Social Responsibility: Sivatel Bangkok Hotel’s “From Kitchen to Chicken and Beyond” initiative

These awards recognize Thailand’s leadership in cultural preservation, sustainability, and tourism innovation.


FAQ: PATA Travel Mart & Thailand

Q1: What is PATA Travel Mart (PTM)?

  • PTM is one of Asia Pacific’s leading travel trade exhibitions, showcasing tourism innovation, networking opportunities, and sustainable practices.

Q2: How is Thailand celebrating the 25th anniversary of PATA Headquarters?

  • Thailand hosted PTM 2024, arranged cultural welcome receptions, and highlighted sustainable tourism initiatives.

Q3: Which Thai projects won PATA Gold Awards 2024?

  • TAT, DASTA, and Sivatel Bangkok Hotel won awards in categories such as travel photography, heritage, and sustainability.

Q4: Can I book Thailand tours while visiting PTM destinations?

Q5: What sustainable initiatives are showcased by Thailand?

  • STAR-certified tourism products, low-carbon routes, recycled plastic workshops, and cultural preservation programs.